Levi’s first ever event in Islamabad. The objective: “Paint the capital RED”. And hence, we created an evening most rapturous in nature and glamorous in style. The venue was the most happening dance floor in town and the fashion show thus very appropriately had a lot of adventure spiced into it, incorporating dance sequences and using exciting props as we went along. The models in their Levi’s made many a heart skip a beat. The finale was an exciting salsa sequence, beautifully performed and not to be forgotten easily. The guest list boasted of quite a few well-known faces, further adding to the glamour of the night and to the dance floor alike. The launch was very well received by the audience and the media alike and Levi’s sales suddenly went hot red.
