RedBull teamed up with Dream Merchants to create Pakistan’s first Downhill Mountain Bike racing event in the picturesque Margalla hills of Islamabad. This unique sporting event witnessed the participation of over 80 participants from all age groups and was witnessed by over 500 of sports enthusiast from around the capital. PRE-HYPE GUERRILLA MARKETING VIRAL NOISE …

Telenor Pakistan & DM teamed up to create mass awareness for their mobile internet brand by introducing Pakistan’s first Interactive Theater by bringing to life some of the “MOST WANTED” characters i.e. “Elvis Presley, Robin Hood, Captain Jack Sparrow, the Wicked Witch and our very own Maula Jutt” to the streets, shopping malls, colleges & …

With a team of 17 personnel including supervisors, technicians, fabricators, drivers & brand ambassadors embarked on logistics trucks, transportation vans & branded car the Road Shows Caravan traveled across the length & breadth of Pakistan carrying the message of “Police Awam – Saath Saath” to the youth of the country in 50 schools & colleges …

Denizen teamed up with Dream Merchants to create the first ever urban youth dance contest in Pakistan. The first of its kind underground dance challenge brought in over 200 contestants at the auditions vying for the coveted crown. The finale was held amongst the top 10 performers who battled it out in front of an …

When Levi’s felt the need to increase their stores footfall, they teamed up with Dream Merchants to bring to the capital Pakistan’s 1st LIVE Street Mannequins. The Mannequins made flash appearances across 80 locations in the capital over a span of 15 days, amazing all those who witnessed the sight and with the help of …

Coke’s ATL campaign was translated into a memorable BTL experience, Coke teamed up with DM to create the world’s smallest and fastest portable green screen production unit. The “Coke’s Cool Cube” as it was named traveled to schools and colleges across the country, allowing teenagers to get transported instantly around the world, thanks to green …

“Let your old jeans live on”…. in the hands of the 2010 flood affected people as new re-usable products. In return get Rs.1,000 discount on the purchase of your new Levi’s jeans. This was the heart of Levi’s latest CSR initiative under the slogan “RECYCLE HAPPINESS”. Starting from the entire creative concept and design execution …

USAID Pakistan carried out its first ever photo exhibition of its 50 years collaboration with the Pakistani people. Dream Merchants was assigned the task to create the most creative way of displaying the pictures. And we delivered, by displaying pictures in various sizes and formations to make the walls look like works of Art themselves, …

Dream Merchants teamed up with COKE to create the 1st Flash Mob of Pakistan. Daring to mob the most popular Malls, Restaurants, Colleges and schools across Lahore & Karachi, swinging to the tune of “Keh do apne dil se…”. With over 65 surprise performances in both cities, we thank you Lahore & Karachi for your phenomenal …

Supplementing the Global Fanta Brand Activation philosophy of “Go Play”, we created the “FANTA KOPY KAT KARAOKE’ Caravan and   traveled with it from school to school and city to city, creating orange ripples in the lives of school-going teenagers across Pakistan, covering over 50 schools in Lahore, Karachi and Islamabad, and reaching an audience of …