When BMW launched its revolutionary new 7th generation 5-series the world over, unveiling it before its handful of most prized customers under the theme
“An exhibition of Beauty”.
The Pakistan chapter was to follow the same guideline and create an exhibition of beauty for its select customers as it was unveiled at BMW’s Lahore showroom. Dream Merchants was entrusted with the job of recreating the same international thematic ambience for Pakistan and we did exactly that for the new face of automotive masterpiece – the BMW 5-series.
