- 60 Campuses in 85 days
- World's Smallest Chroma Studio
- Portable Infrastructure
- Branded Vehicles
- ISB - LHR - KHI
Coke’s ATL campaign was translated into a memorable BTL experience, Coke teamed up with DM to create the world’s smallest and fastest portable green screen production unit. The “Coke’s Cool Cube” as it was named traveled to schools and colleges across the country, allowing teenagers to get transported instantly around the world, thanks to green screen.
The whole activity touched more than 65,000 teenagers nationwide.