Whoever said Billboards were just another static mode of communication?
This June, Coke & Dream Merchants created Pakistan’s 1st ever LIVE Billboard at sea view Karachi.
Everyday, for a complete fortnight the Coke Refreshment campaign Billboard would come to life for 3 hours with back-2-back dazzling street dance performances by a troupe of hip hop dancers dancing to tune of Coke’s thematic jingle. Needless to say, the sea view traffic never came to a halt like this before.
