Held in Karachi, the Levi’s 501 Day Bash was a countdown to the International 501 day, during which we unveiled Levi’s spring/summer collection amidst much glitz and glamour with an attendance of over 600 people.
The ambiance of the party was one of a warehouse; raw and rugged, with lasers dancing on smoke, screaming music, scrawling graffiti, a dim lounge on one side and a massive cocktail bar on the other. The new rock heartthrobs, Coven, brought the house down with their live performance, making sure everyone was up and moving to the beat. Then started the fashion show, the likes of which have yet to be seen. The models were everywhere; going wild on the stage, swaying on the bar, combating in the mine we had created, pushing through the crowd and making it go crazy. With the lights dancing around and the music calling out, soon everyone was on the floor set to dance the night away.
