“Let your old jeans live on”…. in the hands of the 2010 flood affected people as new re-usable products. In return get Rs.1,000 discount on the purchase of your new Levi’s jeans.
This was the heart of Levi’s latest CSR initiative under the slogan “RECYCLE HAPPINESS”.
Starting from the entire creative concept and design execution of the campaign to the supportive shop fixtures and instore branding and parallel ground activation through the Recycling Squad BAs, we ran this successful campaign for 45 days across the country.
